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For Real? Breakdancing, Bad Money Drop, & Armpit Ads

Breakdancing Will Be an Olympic Event in 2024

“Breaking”, or breakdancing, has become an official Olympic event. Breaking is an athletic kind of street dance that first appeared in the 1970s.

Breaking was first tried out as an Olympic sport during the 2018 Youth Olympics in Buenos Aires. On Monday, the IOC (International Olympic Committee) announced that the event would be included when the Olympic games are held in Paris in 2024.

The move is just one of many recent changes being made to the Olympics in the hope of attracting more young people. IOC President Thomas Bach says the IOC can’t expect that young people “will come automatically to us. We have to go to them.”

Semifinal of Red Bull Bc One Africa Middle East 2013: Yoriyas vs. Lilzoo, both members of Lhiba Kingzoo
Breaking is an athletic kind of street dance that first appeared in the 1970s. On Monday, the International Olympic Committee announced that the event would be included in the 2024 Olympic games in Paris. Above, a breaking contest in 2013.
(Source: Zugzwang666 [CC BY-SA 3.0], via Wikimedia Commons.)

Even before 2024, many of these new additions will be seen during the 2021 Olympics in Tokyo. These include such sports as skateboarding, sport climbing, and surfing.

Surfing is a special challenge for host cities such as Paris, where there is no ocean. To solve that problem, Paris has partnered with Tahiti, where the surfing part of the games will be held.

New Zealanders Upset Over Fake Money Drop

Last Saturday, over a thousand people gathered in Aotea Square in Auckland, New Zealand for what was supposed to be a “money drop”. A company called Safety Warehouse had promised to give away $100,000 in “actual money”.

But the event soon became unpleasant for everyone involved. As someone from the company sprayed the “money” out, using a special gun, people in the crowd pushed and shoved as they tried hard to collect the money.

Wahanui (entry gate) by Māori sculptor and painter Selwyn Muru forms a symbolic entrance to Aotea Square in Auckland City, New Zealand, seen here on a market Saturday. Looking towards the west into the square from Queen Street.
Last Saturday, over a thousand people gathered in Aotea Square in Auckland, New Zealand for what was supposed to be a “money drop”. A company called Safety Warehouse had promised to give away $100,000 in “actual money”. Above, Aotea Square, 2007.
(Source: Ingolfson [Public domain], via Wikimedia Commons.)

Things got worse when many people discovered that instead of real New Zealand $5 notes, they had picked up coupons – pieces of paper which looked like a $5 note, but only offered lower prices on the Safety Warehouse website.

Safety Warehouse says that $100,000 in real money was given away, but that there were also coupons in addition to the money.

New Zealand Five Dollar Note
Many people discovered that instead of real New Zealand $5 notes like the ones above, they had picked up coupons for lower prices on the Safety Warehouse website. Safety Warehouse says that $100,000 in real money was given away.
(Source: yum9me, via Flickr.com.)

Many people were upset by the event, which wound up with some people being sent to the hospital. Several people spent their own money to travel to the event and only wound up with coupons.

Some people now say they will boycott Safety Warehouse. The government is looking into the event to see if any laws were broken.

Australian Cricket League Umpires Show Ads in Armpits

Though many people are used to seeing athletes with company names on their uniforms, Cricket Australia is trying something brand new: putting ads in the armpits of their umpires.

Cricket Australia says it has reached an advertising deal with the company Rexona, which makes deodorants.

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Cricket Australia has made a deal with Rexona, which makes deodorants. Umpires for the Big Bash League’s contests will have ads for Rexona in the armpit area of their uniforms. Above, a Big Bash League umpire in January, before the deal was made.

Under the agreement, umpires for the Big Bash League’s Twenty20 contests will have ads for Rexona in the armpit area of their uniforms. The ads, which have the company’s name and logo, will be easy to see when the umpires raise their arms.

Rexona, which is owned by the company Unilever, says it’s the first business to come up with the idea. The company is now working to protect the idea of “pit-vertising”, or armpit advertising.

The ads could be seen in the first game of the season, between the Hobart Hurricanes and the Sydney Sixers.

Logo for Rexona, a brand of deodorant.
The ads, which have the company’s name and logo (above), will be easy to see when the umpires raise their arms. Rexona says it’s trying to protect its new idea of “pit-vertising” (armpit advertising).
(Source: Unilever [Public domain], via Wikimedia Commons.)
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